Nudie Jeans’ Recycled Denim Rugs
Eco-conscious Swedish denim brand Nudie Jeans is moving into the world of interiors with a release of limited-edition rugs made from strips of recycled denim from the label’s own jeans.
The rugs are made from donated, second-hand Nudie Jeans from organic denim supplier Bossa in Turkey, which also provides the brand with its new denim for the garments themselves. Made using a manual shuttle loom in the style of vintage rag rugs popular in the 90s, the rugs measure in at 1.5 x 2 metres and are currently available from Nudie Jeans concept stores worldwide, including LA, Gothenburg, Stockholm, Sydney and Tokyo, retailing at $599 (£395).
The initiative is the latest sustainable project by Nudie Jeans. Its ecological endeavours include paying increased wages to Indian workers and creating a charity collection of Fairtrade T-shirts in aid of human rights organisation Amnesty International.
See Doing Without Water for information on the important issue of waterless production. See our Scandinavian Style by Region report and Alpine Warriors for more examples of cool, contemporary brands with a focus on sustainability.