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Brief Published: 17 Dec 2014

Swash: 10-Minute Clothing Care


Multinational manufacturer Proctor & Gamble and home appliance company Whirlpool have joined forces to create the Swash – an at-home clothing care system that allows garments to be refreshed between washes in just 10 minutes.

Particularly suitable for delicate or heavily embellished garments, clothing is hung in the cupboard-like device, which uses a heating and steam system to reduce creasing and neutralise odours. Detergent is provided in the form of Tide single-use pods. The system requires no water or plumbing and can simply be plugged in, while the unobtrusive design means it can be discreetly placed in a bedroom or closet.

The idea is based on research by the two corporations that uncovered a consumer desire for alternative cleaning methods that enable longer periods between laundering or dry cleaning garments. As examined in A Greener Clean, there is an emerging behavioural shift towards washing clothes less often to prolong the garments and reduce the significant energy usage associated with laundry.

The Swash can also be found in Delta Sky Club Lounges at a selection of airports for passengers wishing to refresh their clothes on the go. For more on the evolution of in-transit services, see Transport Hubs in our Future Service Industry Trend.