Louis Vuitton Says the Kids are Alright
Luxury French fashion house Louis Vuitton has enlisted mixed-media Brazilian-American artist, Vik Muniz – whose documentary Wasteland about a Brazilian landfill site earned a 2010 Oscar nomination – to promote the launch of its new Miami boutique, opening in autumn 2012.
Staying true to Muniz’s socially progressive agenda, Rio-based students from the Brazilian non-profit organisation Spectaculu – an inner city-based initiative created to educate at-risk kids in art and design – have helped Muniz to create a three-dimensional wooden sculpture to celebrate the launch of the store in Miami’s Aventura mall.
The brand, famous for its patronage of the arts, has also dedicated an area in-store to works from renowned contemporary artists, which will show in rotation. Muniz & Spectaculu’s sculpture, which is comprised of 23 LV-shaped canvases embellished with wildly colourful drawings, will set the pace.