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Brief Published: 8 Jul 2011

Très Bien Shop, Malmö

Extra

Showing that beauty and function needn't be opposing forces, independent Swedish fashion retailer Très Bien Shop has renovated its Malmö boutique – which also doubles as its headquarters – in beautifully utilitarian contemporary Scandinavian style.

Conceived in collaboration with fellow Swedes, designers Johan Arrhov and Henrik Frick of Arrhov Frick (who also worked on the retailer’s Stockholm store), the former textile factory has been buffed and polished into a vision of retail/office bliss. Containing both a working studio and store with regularly rotating stock from fashion labels including Comme des Garcons and Dries van Noten, the true genius of the space lies in its ultra-flexible functionality.

Positioned smack bang in the middle of the space, for instance, is a  mobile photographic studio, embellished with mirrored exterior walls. While its cosy interior is used to shoot all the images for the store’s e-commerce site (which accounts for the majority of its sales), the reflective facade serves as a space-shifting talking point for customers, who love the fact that the store is never quite the same, even on a day-to-day basis.

Très Bien Shop

Arrhov Frick

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