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Brief Published: 21 Apr 2020

Dyson Sets Kids Engineering Tasks to Beat Lockdown Boredom


British technology company Dyson has joined the surge of brands pivoting to provide edutainment for children during lockdown with the launch of its Challenge Cards.

Each of the 44 Challenge Cards outline engineering and science activities that can be completed with common household items, such as eggs, spaghetti, string and sticky tape. The Challenge Cards are designed by Dyson’s engineers for the company’s charitable arm, The James Dyson Foundation, which aims to introduce children to engineering and encourage STEM skills.

The cards, which are free to download as a PDF from the company’s website, include fun science facts, diagrams to explain how each experiment works and examples of how the same science has real world applications to encourage kids’ interest in engineering beyond lockdown.

DIY play and educational toys are enjoying a boom as parents look to offset screen time with IRL experiences; a trend which we explore in The Gen Alpha Moment. See Soothing Pastimes & Fresh Skills in Social Distancing Strategies: Leisure & Wellness in Lockdown for more on the analogue entertainments winning over consumers during the lockdown period.

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