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Brief Published: 21 Mar 2011

Flamboyant Frozen Yoghurt Shops


16 Handles and Snog are two frozen yoghurt chains currently attracting customers with brand new store designs built on a cacophony of colour.

16 Handles newest store in Long Island, New York, is a self-service frozen yoghurt shop with curved-corner designs that reflect the fluidity of the yoghurt sold. Designed by local company Horst Design International, with fixtures by Megavision, the space also features large decorative lampshades over the main counter and colour-changing LED accent lights that echo the flavours of different yoghurts.

Snog’s latest store in London’s Chelsea, which opened in February, boasts an equally vibrant interior – designed by Cinimod Studio, the agency with which it has collaborated on all of its six stores since launching in 2008.
Inspired by the concept of an ‘abstract garden’, the designers have created an undulating ceiling of pulsing, coloured ribbons of light. Composed of hundreds of LED lights hidden under the surface, the colour of the lights shift change in accordance with the level of noise in the space.