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Brief Published: 13 Jan 2022

Eco Green: An Eco-Friendly Green-Hued Ink for Printing

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Eco Green by Sylvain Boyer

French designer Sylvain Boyer has launched an environmentally friendly green-coloured ink that could help lessen the impact of printed branding products like packaging. The pale Eco Green – which he dubs the “greenest” green – requires less ink (and therefore less energy) to print than other green shades.

While the colour green has ‘natural’ associations, green dyes and pigments are historically toxic, with many modern hues still containing some hazardous substances. With this is mind, Boyer devised Eco Green to consume a minimal amount of pigment; the light green ink sits on the cusp of white, grey and green. This subsequent lower level of ink coverage also helps to reduce paper consumption; a lesser amount of ink allows thinner paper to be used – all helping to reduce a printing project’s ecological footprint.

Eco Green is part of a wider, ongoing venture from the designer into responsible printed branding. This includes an open-source colour tool featuring 167 eco-friendly CMYK hues, all of which limit ink consumption. Meanwhile, his Ecobranding campaign rethinks graphic design for a more energy-conscious future, through scaled-back visuals and minimal processing techniques – core themes explored in our S/S 22 direction Endurance and S/S 23 direction Amble.

As consumers become increasingly wise to greenwashing and critical of so-called ‘sustainability’, brands need to adopt more conscious and considered eco strategies. Find further insights and solutions on our Sustainable Futures page.

Green is a stalwart and timely hue, favoured across the creative industries for its nourishing, natural qualities and associations with sustainability – see Colour Launches for 2022 for the latest key shades and practical applications.

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