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Brief Published: 1 Apr 2020

Edutainment as Parental Support: Brands, Kids & Covid-19

Extra
Tate Kids

As parents take on the task of home-schooling children during the coronavirus pandemic, brands are showing their support with initiatives stepping in to fill the edutainment gap. From offering free access to resources, to creating brand-centric art and science tutorials, we profile three of the best.

Reading Time with Audible: Amazon audiobook subsidiary Audible has granted free access to its children’s audiobooks for as long as schools remain closed. Cancelling existing kids’ subscriptions to help parents both educate and entertain their children, stories run the gamut from Winnie the Pooh to Brave New World, with titles available in English, French, German, Italian, Japanese and Spanish.

Science Classes with Lego: The Danish toy brand has stepped up its educational offering, hosted on its social media and YouTube channels. Repurposing existing content, its #ExplainedWithLego videos (launched in autumn 2019) are now squarely aimed at children being home-schooled during the crisis with subjects ranging from ‘How do volcanos work?’ to ‘Why do we have seasons?’. It’s using the hashtag #BuildWithLego to issue daily Lego building challenges to encourage kids to share their results on social media.

Art Lessons with Tate: Britain’s Tate institution has expanded its online children’s platform in the wake of the Covid-19 crisis, offering free resources based on artworks housed across its four galleries. The material ranges from themed quizzes to 45-minute tutorials on replicating artistic techniques – such as Make Pop Art Like Warhol. There are also kid-friendly articles on artists and art movements, such as New York-based feminist collective Guerrilla Girls.

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