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Elevating E-Tail: Advances in Virtual Fit Tech

Covid-19 has propelled virtual fit-tech solutions from nice-to-have to necessity – combating unsustainable e-commerce return rates, supporting social-distancing measures (see also Zero-Touch Store Tech), and funnelling consumer data into the design process to optimise product production. We highlight key developments – from smartphone body scanning, to next-gen AI-enhanced e-questionnaires and omnichannel in-store fitting. 

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