Date:Tuesday, November 2, 2021
Author:Christian Ward

Kerry Thorpe, head of communications at Ben & Jerry's, discusses all aspects of the ice-cream company's activist mission – from balancing purpose and playfulness, to ensuring brand fans are engaged long-term. Also, Carlos Silis, founder of Mexican marketing firm The Moonshot Company, talks digital strategy; and we explore the Innovation of the Week and The Next Big Opportunity with Stylus experts.

Guests on This Episode

Kerry Thorpe is head of communications at Ben & Jerry's. She's responsible for the development of the company's communication strategies, goals and procedures. She also works hand in hand with Ben & Jerry's social mission managers and NGO partners across Europe to use the ice-cream business – and its cross-channel connections with fans – as a force for good.

Carlos Silis is founder of Mexican marketing firm The Moonshot Company, one of our Stylus Changemakers. The Moonshot Company identifies business problems and develops radical solutions through creativity and innovation.

Contributing from Stylus

  • Chloe Frost, editor, Colour & Materials
  • Laura Swain, editor, Food & Beverage and Travel & Hospitality
  • Hosted by Christian Ward, head of Multimedia

Episode Features

[0:57] Innovation of the Week
[2:43] Interview with Kerry Thorpe
[9:26] Interview with Carlos Silis
[12:18] The Next Big Opportunity

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