Ford's chief futurist Sheryl Connelly discusses the automotive brand's 2022 Trend Report, which explores the macro trends set to shape the next few decades of consumer engagement. From the future of family to work and socialising, Connelly reveals how businesses can embrace the power and potential of change. We also examine the Innovation of the Week and The Next Big Opportunity with Stylus experts.
Guests on this Episode
Sheryl Connelly has served as Ford's corporate futurist for over 15 years, leading discussions on long-term thinking, planning and strategy. Her responsibilities include identifying global trends, exploring potential implications, and cascading these futuring insights to organisations throughout the company. Forbes Magazine recently recognised her as one of the 'Most Influential Women in Futuring'.
Contributing from Stylus:
- Matt Zara, researcher, Brand Engagement
- Julia Errens, editor, Pop Culture & Media
- Hosted by Christian Ward, head of Multimedia
[0:47] Innovation of the Week
[2:50] Interview with Sheryl Connelly
[14:29] The Next Big Opportunity