Sugar substitutes are poised to become a $16bn global market by 2026, up from $13bn in 2020 (Valuates Report, 2021). In the US, 74% of consumers want to reduce their sugar intake (IFIC, 2020), while UK shoppers now see sugar as the primary ingredient to avoid when purchasing healthy foods. Stylus identifies four replacements that will define sweetness in 2021.
Evolving Sugar: Four Breakout Sweeteners for 2021
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