Pushed to re-concept IRL activities, at the Experiential Marketing Summit (October 19-23) creators of consumer-facing and B2B-focused brand experiences and events mapped out an industry fast-forwarded into digital. Key directions included creatively reshaping events content for online audiences, emulating broadcast tactics, crafting more cinematic and interactive events for screen-fatigued viewers, and fostering richer social connections for virtual gatherings.
Experiential Marketing Summit 2020
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