Family-Friendly Lockdown Takeaways
As discussed in Covid-19: The Dining Industry Pivots, many restaurants who have closed their doors around the world are redesigning their menus to better suit at-home delivery. Some are taking a family-friendly approach, targeting the 29% of US consumers who say multi-serving or family-sized items would motivate them to order from a restaurant during the Covid-19 pandemic (Trendspotting, 2020).
US casual restaurant chain Ihop is targeting families at breakfast time (see FMCG Brands + Covid-19: Lessons in Resilience for more on the rise in current breakfast occasions) with its new Pancake Creations Family Feast featuring eight buttermilk pancakes, four servings of scrambled egg and hash browns, eight pieces of meat chicken, and a choice of two pancake toppings. Meanwhile, its Lunch/Dinner Feast includes 16 pieces of buttermilk Crispy Chicken Strips with a choice of dipping sauce, a basket of mini churros and icing sauce, and a basket of fries. Each bucket costs $24.99.
In the US, bagel and coffee chain Einstein Bros. Bagels’ new Family Meals menu includes The Hot & Ready Brunch Box, which feeds six to eight people, and contains six freshly baked bagels, one tub of shmear, three egg sandwiches, four blueberry muffins and four twice-baked hash browns. It is also offering a DIY Take & Make Pizza Bagel Kit for six people, which includes all of the ingredients required to assemble six Cheese Pizza Bagel slices and six Pepperoni Pizza Bagel slices.
In Sydney, Italian restaurant chain Fratelli Fresh is selling family meal packs including DIY pizza and salad kits, family-sized roast chicken, beef burger packs, bangers and mash, and lasagne for groups of up to six people for delivery.
See also Festive Feasting in the Lockdown Era for how families are dining together in quarantine and Covid-19 + Food: What Are We Eating? for further reading on how the pandemic is affecting eating habits.