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Brief Published: 6 May 2021

Fashion Taps into the Repair Revolution

Extra

Whether it’s mending and adjusting, or personalisation and upcycling, consumers are keen to lengthen the life cycle of their fashion purchases and have been quick to embrace the DIY mindset during lockdown. Now a number of apps and services are making fashion repair easier and more accessible than ever.

In a bid to cut down on the amount of fashion waste created every year by encouraging consumers to repair and upcycle what they already own, designers Alicia Minnaard and Dave Hakkens developed Fixing Fashion – a free, open-source platform full of tips and advice. Aiming to teach people not only how best to care for their clothes to prolong their lifespan, but also how to carry out necessary repairs or tweaks themselves, Fixing Fashion hosts a variety of step-by-step tutorials to make learning these skills more fun and accessible on a wider scale.

For those who are still unsure about their DIY skills, but want to upcycle their existing pieces, other apps and services – such as UK-based Sojo, Reture and The Seam – connect customers to local designers or tailors who can repair or otherwise alter their pieces for them – as does Australia’s Black Fridye (see our February 2021 sustainability round-up for more on this).

A number of brands have also started to adapt this approach to their own products, with Selfridges hosting the Barbour Factory – a space where the British heritage label’s customers could bring in their damaged and well-worn items to be rejuvenated.

Spearheading your own tutorials or repair services is a key way to engage with sustainably-minded and DIY-loving cohorts. It can also help to extend these skills and values to those without the means to do so themselves. 

See our Nothing New: A Revolution report for more insights into the changing face of fashion’s sustainable future.

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