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Brief Published: 14 Oct 2019

Fashioning the Home: Designers Diversifying with Tableware

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Ann Demeulemeester for Serax

As the domestic domain is increasingly broadcast on social media, we’re witnessing a surge in demand for expressive home products. Fashion brands are tapping into this opportunity with design-led tableware that enables owners to communicate personal taste and style. We examine two designers dressing up the home.

After departing from her eponymous label in 2003, Belgian fashion designer Ann Demeulemeester returns with a robust multi-series drop of tableware with Antwerp-based home brand Serax.

One collection of porcelain tableware is adorned with hand-brushed red and black strokes. These coat the rim, and fade inwards for a gradient effect that achieves a rhythmic display when multiple pieces are layered together. Cutlery is also reimagined with pointed forms, faceted handles and a choice of matt or polished stainless steel in black and silver. Glassware draws inspiration from vintage uranium glass with an illuminated green hue that contrasts with the subdued tones of the other collections.

Likewise, New York fashion house Carolina Herrera recently collaborated with London’s Cabana Magazine to launch a collection of tableware and table linen. The label’s creative director Wes Gordon teamed up with editor-in-chief Mondadori Sartogo to distil a mix of personal references from flea market purchases to travel souvenirs – and transform them into decorative motifs. 

The collection features hand-painted designs, gold-gilded detailing and tassels for the linen. Patterns differ between plates, glasses, mugs and tablecloths to create a vibrant and eccentric appearance that enables users to mix in their own pieces.

With social media gazing into consumers’ abodes, home product is having to work to express identity and mood. This unleashes a market for ornamental, emotionally engaging designs, as seen in the accessories at this year’s London Design Festival.

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Ann Demeulemeester for Serax
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Ann Demeulemeester for Serax
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Ann Demeulemeester for Serax
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Ann Demeulemeester for Serax
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Ann Demeulemeester for Serax
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Ann Demeulemeester for Serax
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Carolina Herrera for Cabana Magazine
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Carolina Herrera for Cabana Magazine
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