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Brief Published: 5 Jul 2018

Fashion’s Future Fabrics: Brands Tap Sustainability & Tech

L-R: Loomia, Circular Systems, COS

Consumer demand for sustainable goods and advanced technology is on the rise. Smart brands and retailers are finding innovative ways to satisfy these environmentally conscious yet stylistically discerning millennials. Here, we take a look at three future-facing fashion projects and innovations for July.

  • H&M-owned brand Cos has launched its savvy new Repurposed Cotton Project – a collection of sweatshirts made entirely of cotton scraps from a year of production. The low-cost process entails shredding, compacting, spinning, weaving and dying the discarded cotton, with the results identical in look and feel to similar non-sustainable alternatives. 
  • Brooklyn-based start-up Loomia has developed a nylon-like material that works like a circuit board and can be draped, creased and stretched. Not only can the textile emit light and heat, allowing the user to illuminate their path at night or warm their clothes in the winter, but it can also gather valuable data for fashion companies. The user can seamlessly sell this data – which includes their surrounding climate and activity levels – to fashion brands and retailers, who can use the data as feedback to improve their products and design processes.
  • LA-based materials start-up Circular Systems uses banana by-products, pineapple leaves, flax and hemp stalk, and waste created from crushing sugar cane to create a natural fibre that can be woven into material fabrications for garments. The company will work with brands like H&M and Levi’s to integrate its fibres into their fabric-manufacturing operations.

For more on sustainable solutions, see A Sustainable Journey, Fashion’s Sustainability Surge and Sustainability Turns Smart: Manufacturing a Clean Future