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Innovation Platforms

Stylus is unique in its focus on six core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Fast Consumption, Wraparound Wellness and Diversity Outlook. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects.

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Agility • Convenience • Access • Premium • Curation
FMCG brands need to adapt to the changing demands of the time-pressed, on-the-go consumer who still wants to experiment and discover.
Mandy Saven, Head of Food, Beverage & Hospitality, Stylus
People have less time, and even people who have the same amount of time feel they have less time. We work long hours, some work two jobs, and we have longer commute times.
Michael Pollan, Food Journalist
Fast consumption is no longer associated with throwaway culture.
Sophie Corfan, Trend Forecaster & Journalist
TREND EVOLUTION
Fast Consumption
Innovation Platform
PAST
Speed often came at the expense of quality, with fast consumption being found primarily among budget categories in food and service industries. Focus was placed on premade solutions, with few options for customisation or curation. On-demand delivery and in-store self-checkouts were the first hints of the emerging consumer-centric fast-consumption strategies.
PRESENT
Subscription, membership and auto-replenishment services offer ease and convenience while encouraging brand loyalty. Everyday products are elevated through premium formulas and favourable formats that win consumers over with multifunctionality and mobility. The rise of cashless transactions enables quick, seamless shopping, while big data helps brands adapt and deliver personalised offerings directly to consumers’ smartphones.
FUTURE
New retail tools – from mobile vending machines to AI concierges – will deliver products and information directly to consumers, easing transactions while linking online and offline experiences. Brands will focus on the aim of their mission rather than the product or service they offer, enabling them to adapt to changing consumer needs – eg. automakers becoming mobility companies.

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