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Stylus is unique in its focus on five core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Wraparound Wellness and Fast Consumption. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects. 

We are delighted to share two in-depth reports from our Fast Consumption platform. This is not about FMCG versus luxury, and it’s not about fast versus slow. Wide-reaching in its potential applications, the principles of fast consumption can be adapted to almost every industry and category – so long as the approach is artfully conceived, sensitively applied and agile.

Marketing Alcohol to Moderate Millennials

Global alcohol consumption is falling. As health-conscious consumers increasingly put down their glasses, alcohol brands are redefining their market position and looking at how they can be responsible drinking buddies for the public.

Click here for the full report

Evolved Packaging Aesthetics: Food & Drink

Providing creative fuel for high-impact packaging and branding solutions, Stylus charts how classic graphic treatments are being revamped for maximum on-shelf standout. 

Click here for the full report

If you’d like to find out more about our four other innovation platforms – Sustainable Futures, Digital Worlds, Wraparound Wellness and Luxury Perspectives – explore the links below. 

Stylus is an innovation research and advisory firm. We identify and connect the most important global and cross-industry trends. We use this insight to help our clients understand the attitudes and behaviours of their consumers, what products and services they are using, and how they engage with the world around them. This enables our clients to innovate more effectively and make better commercial decisions. 

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