We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Beauty

2018: Look Ahead – Beauty

As the global beauty market becomes saturated with new product and brands – fuelled by agile new business models and driven by insatiable demand from a burgeoning ‘skintellectual’ consumer base – we explore how multisensory experimentation will redefine beauty experiences, the birth of holy-grail products, and how Asian trends will drive innovation.

Share:
Updated:
21 Dec 2017
BY: Lisa Payne
DOWNLOAD PDF
RELATED REPORTS
New Markets, New Ideas
New Markets, New Ideas New Markets, New Ideas With Western beauty consumers hungry for the next big thing, the international spotlight intensifies attention on the weird and wonderful products that make Asian beauty so enticing and addictive. Stylus unpacks the latest trends and drivers offering Western brands adaptable innovations to mirror, along with insights into this lucrative consumer demographic.
Beauty
Insight & Innovation
19 Jun 2018
2018's Contrasting Fragrance Trends
2018's Contrasting Fragrance Trends 2018's Contrasting Fragrance Trends The tastes of British consumers are diverging from the offerings on the current fragrance market, a May 2018 survey by OnBuy suggests. Although the e-commerce platform’s analysis was solely based on the UK, the findings are useful for global perfume brands.
Beauty
Fragrance
05 Jun 2018
Beautycon Festival NYC, 2018
Beautycon Festival NYC, 2018 Beautycon Festival NYC, 2018 The first 2018 edition of teen beauty festival Beautycon brought positivity to New York for a weekend of branded Instagrammable installations, product giveaways, tutorials, and influencer appearances. The show is a magnet for a diverse youth audience, providing key insights into their influences and buying habits.
Beauty
Children & Youth
27 Apr 2018
Graphene Hair Dye: Non-Toxic & Non-Damaging Hair Colour
Graphene Hair Dye: Non-Toxic & Non-Damaging Hair Colour Non-Toxic Graphene Hair Dye A research team at Northwestern University in the US has developed a graphene-based hair dye formula that’s non-damaging and as long-lasting as existing commercial dyes. The dye could provide an alternative to regular hair colouring, which is associated with hair frizz and breakage.
Colour & Materials
Materials
03 Apr 2018
Two-Piece Skincare Line Represents Future of Anti-Ageing
Two-Piece Skincare Line Represents Future of Anti-Ageing Augustinus Bader's Anti-Ageing Line New scientific skincare brand Augustinus Bader’s unique regenerative formula capitalises on expert stem-cell technology that signals the future of anti-ageing beauty. The compact product range comprises just two creams with multifunctional properties – shrewdly tapping into the growing streamlined beauty trend.
Beauty
Skincare
19 Mar 2018
VIEW ALL Reports
Japanese Beauty Trends: Cosme Tokyo 2018
Japanese Beauty Trends: Cosme Tokyo 2018 Cosme Tokyo 2018 Cosme Tokyo 2018 (January 30 to February 1) highlighted an abundance of interesting product and ingredient trends. Several exhibitors presented products formulated with high-tech ingredients such as ostrich yolk antibodies, while regional and natural ingredients boosted new product launches. Elsewhere, societal changes are giving rise to new product concepts and textures. 
Beauty
Insight & Innovation
07 Feb 2018
Gender-Fluid Beauty’s Skincare Evolution
Gender-Fluid Beauty’s Skincare Evolution Gender Fluid Skincare The beauty industry’s take on the genderless movement is growing beyond fragrance and colour cosmetics. Acknowledging the open attitudes of young millennials and Gen Zers towards gender fluidity, skincare brands are evolving beyond the term ‘unisex’ and adopting branding strategies that don’t discriminate. Stylus spotlights the most recent examples.
Beauty
Skincare
06 Feb 2018
Bali Balm: A Sustainable Initiative
Bali Balm: A Sustainable Initiative Bali Balm: A Sustainable Initiative British start-up Bali Balm has launched a range of vegan and cruelty-free unisex lip balms. The brand grounds its ethos firmly in sustainability, while using flavour to elevate the balms to luxury status.
Beauty
Ingredients
11 Jan 2018
MMUK Man: UK’s First Make-Up Store for Men
MMUK Man: UK’s First Make-Up Store for Men UK’s First Make-Up Store for Men Luxury colour cosmetics e-tailer MMUK Man is set to launch Britain’s first male-only make-up store in Brighton in early 2018 – boldly challenging gender norms and stereotypes in the male grooming and beauty markets. 
Beauty
Male Grooming
04 Jan 2018
Product Projections 2018: Cosmetics
Product Projections 2018: Cosmetics Product Projections 2018: Cosmetics Overwhelmed by choice, beauty consumers are consolidating daily routines and seeking spiritual guidance from ancient medicine and crystal healing. Meanwhile, brands are finally realising it’s time to turn their attention to Gen Z, and glitter continues its quest for world domination with a slew of new formulations and biodegradable alternatives.
Beauty
Colour Cosmetics
04 Jan 2018
Beauty Product Projections 2018
Beauty Product Projections 2018 Beauty Product Projections 2018 Building on key trends and developments in hair, fragrance and cosmetics from 2017, we highlight the most innovative new launches and bankable product directions that will shape the beauty market in 2018. 
Beauty
Insight & Innovation
04 Jan 2018
Product Projections 2018: Fragrance
Product Projections 2018: Fragrance Product Projections 2018: Fragrance In 2018, the term ‘unisex’ will be replaced by ‘gender-fluidity’, thanks to increasing demand from young millennials seeking modern ways to express themselves. This demographic will also drive consumption of natural fragrances in line with their healthy lifestyles, and shine a spotlight on home fragrances that reflect their sense of scent. 
Beauty
Fragrance
04 Jan 2018
Most-Googled Beauty Queries of 2017
Most-Googled Beauty Queries of 2017 Most-Googled Beauty Queries of 2017 Google has published its annual top 10 beauty queries of 2017, with skincare tips and tricks being prominently featured throughout the year - demonstrating heightened consumer interest for innovative skincare solutions. 
Beauty
Insight & Innovation
20 Dec 2017
Elemis Bottles ‘Glow’
Elemis Bottles ‘Glow’ Elemis Bottles ‘Glow’ Luxury UK-based skincare brand Elemis is launching five product kits in January 2018 with the aim of achieving that elusive ‘glow’ – the symbol of inner and outer health that’s currently dominating the beauty industry.  
Beauty
Skincare
18 Dec 2017
Battle of the Brands: Rethinking Femininity
Battle of the Brands: Rethinking Femininity Brand Battle: Rethinking Femininity To see out the year, we’re looking back at some of 2017’s most impactful marketing campaigns. And, because we can, we’re pitching brand competitors against one another to see who did it best. Our second set of competitors are US beauty giant Avon and Japanese luxury skincare brand SK-II. 
Media & Marketing
Advertising & Branding
12 Dec 2017
BeautyCon London 2017: Top Trends
BeautyCon London 2017: Top Trends BeautyCon London 2017: Top Trends Sold-out consumer trade show BeautyCon London brought together beauty influencers, brands and obsessed fans to explore the latest trends. Panels, meet-and-greets and whacky stalls presented the largely teen audience with new opportunities to engage with beauty IRL (in real life). Stylus highlights the key trends. 
Beauty
Colour Cosmetics
08 Dec 2017
2018: Look Ahead - Video Summary
2018: Look Ahead - Video Summary 2018: Look Ahead - Video Summary How can your business thrive in 2018? Our Stylus experts identify the key trends that will impact you in the coming year. In this video we select and present our favourite trend from each industry.   

Featuring:

Chief Creative Officer, Tessa Mansfield 
Head of Consumer Lifestyle, Hayley Ard 
Head of Food, Beverage & Hospitality, Mandy Saven
Consumer Lifestyle Editor, Kate Johnson
Beauty Editor, Lisa Payne
Head of Retail, Katie Baron
Product Design Senior Editor, Dewi Pinatih
Colour & Materials Editor, Lauren Chiu
Head of Media & Marketing, Christian Ward

 

 
Trend Reports
2018: Look Ahead Video Summary
Updated 04 Dec 2017
The Ageless Café: Where Food Meets Beauty
The Ageless Café: Where Food Meets Beauty Ageless Café: Food Meets Beauty American skincare brand Ceramiracle has just opened the world’s first beauty-inspired café in Kuala Lumpur, Malaysia. The Ageless Café advocates the gut/skin connection by using a range of ingredients chosen for their beauty-enhancing properties.
Beauty
Skincare
04 Dec 2017
2018: Look Ahead
2018: Look Ahead 2018: Look Ahead Welcome to our 2018: Look Ahead, where we identify 24 key trends across Consumer Lifestyle, Product and Engagement for the coming year. We take a wide view of the new technologies and behaviours that will inform innovation across multiple industries. 
Trend Reports
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead – Consumer Lifestyle
2018: Look Ahead – Consumer Lifestyle 2018: Consumer Lifestyle 2018 is going to be a year of extreme consumer needs. The dawn of the extreme economy – where consumers prioritise high-risk activities – will open up radical, previously untapped behaviours for brands to engage with. We'll see people embrace the unknown dark sides of their personalities and form influential new tribes, including 'urban surfers'.
Consumer Lifestyle
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead – Food, Beverage & Hospitality
2018: Look Ahead – Food, Beverage & Hospitality 2018: Food, Beverage & Hospitality In 2018, we'll unpack evolving developments around ‘brain-friendly edibles’ and ‘mood food’, tomorrow’s powerhouse trans-industry ingredients, and hospitality’s new approach to residential accommodation, leisure spaces and intergenerational care.
Food, Beverage & Hospitality
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead – Fashion
2018: Look Ahead – Fashion 2018: Fashion Themes of resourcefulness, optimism and escapism define our Fashion Look Ahead for 2018. A pragmatic response to difficult times, the result is an exciting blend of creative and playful solutions for a fashion system focused on recalibration.
Fashion
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead - Product Design
2018: Look Ahead - Product Design 2018: Product Design In 2018, we expect innovation in product design to soar as long-anticipated tech becomes readily available to developers and consumers. The mass switch to electric vehicles will transform our streets, homes and ultimately our cities. Augmented reality headsets will change how we experience and interact with the digital realm, while dynamic interiors will trigger analogue engagement.
Product Design
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead - Colour & Materials
2018: Look Ahead - Colour & Materials 2018: Colour & Materials In 2018, we'll uncover fresh approaches to biophilic design, immersive colour experiences that bring intangible digital interactions to life, and a developing ‘handmade’ crafted aesthetic set to shake up mass production. 
Colour & Materials
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead - Media & Marketing
2018: Look Ahead - Media & Marketing 2018: Media & Marketing The idea of what a brand is will go through a huge transformation in 2018. Facing increasing threats from ad blocking, automation and the domination of Facebook, Google and Amazon, brands will embrace new roles, new partners and new visions in a bid to capture consumer attention and loyalty.
Media & Marketing
Insight & Innovation
Updated 04 Dec 2017
2018: Look Ahead - Influencers
2018: Look Ahead - Influencers 2018: Influencers The Stylus team looks ahead to the industry influencers who will matter in 2018 – indexed according to our Innovation Platforms and cross-referenced by directory.
Trend Reports
Insight & Innovation
Updated 04 Dec 2017
Estée Lauder x Google: Voice-Activated Beauty
Estée Lauder x Google: Voice-Activated Beauty Voice-Activated Beauty This month, Estée Lauder is launching a new venture that will feed personalised beauty advice to consumers via Google Assistant on the voice-activated Google Home device, showcasing an interesting new retail and consumer engagement model.
Beauty
Technology & Devices
01 Dec 2017
FounderMade Consumer Discovery Show: 4 Key Beauty Trends
FounderMade Consumer Discovery Show: 4 Key Beauty Trends FounderMade 2017: 4 Beauty Trends FounderMade, a platform for emerging brands in the health, wellness, beauty and food sectors, held its Consumer Discovery Show in New York from November 17-18 – bringing together investors, retailers, distributors and influencers from across these industries.
Beauty
Insight & Innovation
29 Nov 2017
Cosmoprof Asia 2017: Beauty
Cosmoprof Asia 2017: Beauty Cosmoprof Asia 2017: Beauty

A strong focus on Korean brands and innovations at the 2017 Cosmoprof Asia beauty trade show offered buyers, distributors and industry professionals a wealth of forward-thinking products and trends. Stylus explores the most exciting developments, including disruptive textures, fresh delivery systems and new beauty devices. 
Beauty
Ingredients
27 Nov 2017
Kozhya Air: Reinventing Active Skincare
Kozhya Air: Reinventing Active Skincare Reinventing Active Skincare German start-up Kozhya Air has created a new portable skincare atomiser that uses pressure-based technology to break active ingredients into micro-particles for better skin absorption. 
Beauty
Technology & Devices
27 Nov 2017
Cosmoprof Asia 2017: Packaging
Cosmoprof Asia 2017: Packaging Cosmoprof Asia 2017: Packaging Packaging at Cosmoprof Asia 2017 showcased a range of inspiration. Examples showcased millennial branding and sleek monochromatic colours, while others displayed futuristic colour palettes and deliveries. As always, brands paid homage to Asia’s obsession with cutesy cartoon illustrations. 
Beauty
Packaging & Graphics
27 Nov 2017
The Rise of Activist Beauty
The Rise of Activist Beauty The Rise of Activist Beauty In a bid to target younger, increasingly disenfranchised consumers, daring beauty labels are taking an active political stance. Tackling issues such as Trump, women’s rights and discrimination, brands are becoming charitable with their revenue and touting bolder attitudes. 
Beauty
Colour Cosmetics
21 Nov 2017
Hims: Reframing Male Hair Loss
Hims: Reframing Male Hair Loss Hims: Reframing Male Hair Loss Boldly reframing the traditional approach to male hair loss, American men’s grooming and wellness start-up Hims offers hair-loss products aimed at millennials. 
Beauty
Male Grooming
16 Nov 2017
My iDDNA: Personalised Anti-Ageing Skincare
My iDDNA: Personalised Anti-Ageing Skincare DNA Beauty Evolves  Challenging consumer expectations of personalised beauty offerings, new app and DNA test duo My iDDNA takes anti-ageing lifestyle and beauty data to the next level – by creating a smart, ultra-bespoke, ever-changing beauty regime.
Beauty
Technology & Devices
10 Nov 2017
Col-Lab: Influencer-Developed Beauty
Col-Lab: Influencer-Developed Beauty Influencer-Developed Beauty Recently introduced to the US beauty market, Col-Lab is a new colour cosmetics venture based on community, collaboration and social media influence. Created by eight trending beauty bloggers, the brand leverages influencer-cool and make-up artistry. 
Beauty
Colour Cosmetics
08 Nov 2017
BeautyStack: Instagram’s New Beauty Network
BeautyStack: Instagram’s New Beauty Network Instagram's New Beauty Network Sharmadean Reid, British entrepreneur and founder of edgy nail empire Wah Nails, is launching a new platform that uses Instagram to connect beauty professionals with customers – creating a revolutionary tech-based salon experience led by social media. 
Beauty
Technology & Devices
02 Nov 2017
Instagangs: Bewitched Beauty
Instagangs: Bewitched Beauty Instagangs: Bewitched Beauty From Wiccan symbols and talon-like nails, to clary-sage bundles and tarot card reading, Instagram’s witchcraft community is spreading like wildfire. With nearly 900,000 posts featuring the #witchesofinstagram tag, we explore this alluring social media coven and its most spellbinding new beauty influencers.
Beauty
Insight & Innovation
30 Oct 2017
Six-Piece Skincare: Lixir
Six-Piece Skincare: Lixir Six-Piece Skincare: Lixir New British skincare line Lixir’s capsule collection of universal, multitasking everyday essentials caters to rising consumer demand for simple, streamlined, effective beauty regimes. 
Beauty
Skincare
09 Oct 2017
Streamlining Product: All-Encompassing Beauty Ranges
Streamlining Product: All-Encompassing Beauty Ranges All-Encompassing Beauty Ranges A new breed of direct-to-consumer bodycare brands are catering to consumer demand with a streamlined collection of natural, multipurpose, hardworking unisex products that won’t clutter the bathroom.
Beauty
Skincare
28 Sep 2017
Weatherproof: Holy Grail Haircare
Weatherproof: Holy Grail Haircare Weatherproof: Holy Grail Haircare An exciting new launch from US colour-treated hair specialists Color Wow tackles one of consumers’ biggest hair gripes – frizz – with a special hydrophobic “raincoat” technology. 
Beauty
Haircare
26 Sep 2017
Lush Debuts Innovative Jelly Bombs
Lush Debuts Innovative Jelly Bombs Lush Debuts Jelly Bombs British natural cosmetics brand Lush has just added an innovative new product to its line of Instagrammable bath bombs. Jelly Bombs add a new dimension to bath time by turning the water into jelly. 
Beauty
Insight & Innovation
21 Aug 2017
Luxury Fragrance Line Sells Japanese Olfactory Experience
Luxury Fragrance Line Sells Japanese Olfactory Experience Floraiku’s Olfactory Experience Created by the founders of French fragrance brand Memo, luxury perfume line Floraïku offers an innovative olfactory concept directly inspired by Japanese ceremonies and poetry. 
Beauty
Fragrance
04 Aug 2017
The Sheet-Mask Revolution
The Sheet-Mask Revolution The Sheet-Mask Revolution Sheet masks have arguably been one of the greatest K-Beauty success stories of recent years ­– but a reinvention is necessary as the market becomes saturated with traditional, serum-soaked formulas. Stylus explores the technological innovations and clever designs cementing the skincare format’s relevance among fickle modern beauty consumers.
Beauty
Skincare
21 Jul 2017
Brush-On Scents: New Fragrance Application
Brush-On Scents: New Fragrance Application Brush-On Scents Two new luxury perfume launches are aiming to change the way consumers apply fragrance – by adding brush applicators for on-the-go convenience.
Beauty
Fragrance
14 Jun 2017
Selling Sensorial Beauty
Selling Sensorial Beauty Selling Sensorial Beauty Multisensory beauty experiences are connecting product to consumers in more engaging ways, and offering brands opportunities to sell wow-inducing Instagrammable moments. Beyond establishing cult status, products delivering increased efficacy, mood-altering effects and new routines are attracting spend. Stylus explores the key strategies and categories ripe for development. 
Beauty
Insight & Innovation
09 Mar 2017
Next-Gen Beauty Marketing
Next-Gen Beauty Marketing Next-Gen Beauty Marketing The demands of the beauty industry’s young consumers are evolving at the speed of social media. We look at core issues and communities shaking up the present and future of the beauty market and identify the new vistas of marketing they open up in the process.
Media & Marketing
Advertising & Branding
23 Feb 2017
Redken Debuts Smart Haircare
Redken Debuts Smart Haircare Redken Debuts Smart Haircare US haircare brand Redken has upgraded its three bestselling haircare lines to contain a new Smart Haircare system that delivers customised protein nourishment to where the hair needs it most.
Beauty
Haircare
09 Feb 2017
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS