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Brief Published: 16 Mar 2011

MIT Media Lab gets a New Look


The Massachusetts Institute of Technology’s Media Lab recently adopted a new identity with 40,000 variations, created by Brooklyn-based graphic and interaction designer Richard The.

The’s software, based on a simple algorithmic system, allows students and faculty members to adopt their own version of the logo for use on business cards, websites or stationary by varying the arrangement of shapes and colours.

Reflecting the lab’s innovative and creative approach to science, arts and technology, the new identity highlights the impact that computer programming is having on colour and design.