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Brief Published: 24 Nov 2016

Felcana: Smart Sensors for Pet Wellbeing


UK-based animal technology specialist Felcana has started a Kickstarter fundraising campaign to launch The Felcana Pack, the brand’s first portfolio of smart devices for pet wellbeing.

Available on Kickstarter for $74 as a Super Early Bird Offer, The Felcana Pack includes four core components: Helix, a smart device that attaches to any cat or dog collar; two micro-location beacons that detect where a pet is and where it’s been; the Home Hub – Helix’s charging station, range extender and data nest; and a universal clip that securely connects Helix to any pet collar.

Designed specifically for dogs and cats, the connected and responsive smart devices monitor pet health and behaviour by tracking activity, drinking, eating, sleeping, ambient temperature and home location. The Pack uses intelligent machine learning and cloud computing to analyse and predict trends in a pet’s behaviour and alert owners of any changes via the free Felcana app.

The first Felcana Packs are estimated to ship in August 2017. For more on the animal-loving consumers around the world driving demand for premium food, luxury services and innovative activities for pets, see Pet Parents: Premium Pet Care.