The mainstreaming of events like International Women’s Day, plus a huge commercial imperative (75% of women globally would pay more for products championing female-first causes), is inspiring a new breed of pro-female retail. Sidestepping tone-deaf femvertising, savvy players are supporting female-owned businesses, dismantling stereotypes and building activist communities. Stylus shares strategies for meaningful brand engagement grounded in feminism.

Feminism-Fuelled Brand Culture

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.