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Feminism-Fuelled Brand Culture

The mainstreaming of events like International Women’s Day, plus a huge commercial imperative (75% of women globally would pay more for products championing female-first causes), is inspiring a new breed of pro-female retail. Sidestepping tone-deaf femvertising, savvy players are supporting female-owned businesses, dismantling stereotypes and building activist communities. Stylus shares strategies for meaningful brand engagement grounded in feminism.

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Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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