The mainstreaming of events like International Women’s Day, plus a huge commercial imperative (75% of women globally would pay more for products championing female-first causes), is inspiring a new breed of pro-female retail. Sidestepping tone-deaf femvertising, savvy players are supporting female-owned businesses, dismantling stereotypes and building activist communities. Stylus shares strategies for meaningful brand engagement grounded in feminism.
Feminism-Fuelled Brand Culture
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