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Brief Published: 26 May 2011

Topshop’s Secret Pop-Up Stores


Today, UK fashion mega-brand Topshop is injecting an added rush of excitement for shoppers in its London and New York flagships, with two temporary secret stores squirrelled away in the depths of the buildings.

Customers who stumble across a secret door – look out for a floral installation – will enter an alternative retail dimension curated by fashion designers Meadham Kirchoff, where they will be able to browse Topshop’s Boutique collections and collaborations with of-the-moment designers such as Nasir Mazhar, Ann-Sofie Back and Pamela Love.

Ever a pace-setting trend leader, Topshop claims that its hide-and-seek ode to pop-up retailing is the first of its kind on the high street.