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Brief Published: 17 Feb 2011

Packaging Innovation 2011

Extra

On day one of the Packaging Innovations show at the NEC Birmingham, Andrew Eyles, CEO of Bluemarlin, gave a presentation on how a packaging re-think can help profits and the environment.

Highlighting Bluemarlin’s work with Shell and retailer Walmart's Tyre and Lube Express centres, Eyle explained how his company responded to the brief of cutting down Walmart’s 50 million units of non-recyclable waste from engine oil change bottles.

The solution, which launched in October 2009, was a racking system of large-scale recyclable eco boxes. Each box holds a high volume of oil and has a tap, which dispenses only the quantities needed, into a reusable jug.

Since its roll-out in 250 stores, the scheme has removed 298,000 miles worth of unnecessary plastic.

The Packaging Innovations show runs from February 16-17 2011.

bluemarlinbd.com

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