The International Retail Design Conference 2017 gathered architects, brand strategists, visual merchandising experts, marketers and planners to discuss spatial design trends and tactics. Using cultural commerce to drive urban revitalisation, ‘anti-store’ brand temples selling nothing but experience, pre-cursor flagships and subverting long-held brand codes were all top of the agenda.
IRDC 2017: Beta Business, Culture Coding & The Soft Sell
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