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Brief Published: 13 Aug 2020

‘First to Market’ Sanitising Hand Moisturiser Launches

Extra
Creightons

UK beauty brand Creightons has launched what it claims is the first sanitising hand moisturiser, innovating in the growing hand cleansing and care category as a result of the coronavirus. As increased handwashing and sanitising fuels demand for caring and restorative hand care, this product looks set to thrive.

The brand’s patent-pending Pure Touch Moisturising Hand Cream kills 99.9% of bacteria and viruses, while moisturising and nourishing skin. The formula features biocide, an ingredient intended to destroy, deter, render harmless, or exert a controlling effect on any harmful organism. It is also free from ethanol, so won’t dry out skin while also working instantly like more traditional hand sanitisers on the market.

Creightons’s chemists developed a unique combination of ingredients to optimise biocide effectiveness while keeping other active ingredients such as benzalkonium chloride, an organic cleansing salt effective in the formula. Innovatively, the cream is said to have prolonged sanitising and caring effects between uses.

“There was clearly a gap in the market for this product,” said Pippa Clark, global sales and marketing director at Creightons, echoing insights from our Cosmetics in the Wake of Covid-19 report, which encourages brands to boost their sanitiser products with caring ingredients. With Google searches in the US for “hand sanitiser” having grown by 275% since last year (Google, 2020) and sales 470% higher in March 2020 than in 2019 (Nielsen, 2020), Creighton’s cream is an exciting addition to the growing product market.

For more on hand sanitiser and care innovations, see Lush Launches 30-Second Dissolving Soap with Deliveroo, Lush’s Letterbox Hand Care Kits, Hand Sanitisers Get the Glossier Treatment, and Designing Desirability & Functionality into Hand Sanitiser.

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