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Brief Published: 27 Jan 2017

A Modest Addition to the London Fashion Week Schedule

London Modest Fashion Week

Haute Elan – a leading global e-commerce site for Muslim women – has just announced the launch of London Modest Fashion Week to coincide with the international catwalks schedule. 

The first of its kind in the UK, LMFW – not to be confused with London Men’s Fashion Week – will be held at the Saatchi Gallery from February 18-19 2017.

The event is intended as a platform for emerging and established modest fashion brands and will feature catwalk shows from over 40 designers, panel discussions from modest apparel experts and influencers, pop-up stores and investor workshops for the brands.

With 29% of the global population projected to be Muslim by 2030, and Muslim consumer spend on clothing estimated at $203bn per annum – a figure projected to grow to $484bn by 2029 – modest clothing is predicted to be the single biggest opportunity in womenswear globally for the next five years. For further reading, take a look at The New Fashion Landscape: Modest Rising, Instagangs: Muslim Modest Dressers and Gen M: Millennial Muslim Entrepreneurs.