Veganism’s Commercial Opportunity
Vegan and vegetarian food products are growing in popularity as consumers become aware of the health benefits associated with plant-based diets, as well as the negative environmental impact of the over-consumption of meat (see Reframing Rare). As a result, a new wave of product developers and retail outlets are making these alternatives more readily available – delivering them with a sophisticated, gourmet and health-focused edge.
American entrepreneurs Aubry and Kale Walch have recently opened a vegan butcher shop called The Herbivorous Butcher in Minneapolis. The outlet offers 'vegan meat' such as BBQ ribs, tofu-based pepperoni, chorizo and maple-glazed bacon, among others. Meanwhile, German chain Veganz has opened its first US outpost in Oregon. The all-vegan supermarket brand creates its own substitutes for foodstuffs like cheese, eggs, meat, fish and ice cream, as well as importing products from 30 different countries, including Nakd vegan snack bars from the UK, and Rapunzel's vegan hazelnut spread from Germany.
Even the traditional Afternoon Tea is being reconfigured for this consumer group, with no compromise on the indulgence factor – see Virtuous Delights in our upcoming report The New Afternoon Tea. For more on vegan retail, see Vegan Retail Rising, USA.