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Brief Published: 14 Nov 2013

New Film Condemns Fast Fashion


An upcoming film titled The True Cost aims to expose the damage caused by today’s fast-fashion market and production methods, while also looking at solutions and alternatives. The Kickstarter-funded project surpassed its goal of $75,000 and is set to be ready for release in April 2014.

The project is led by LA-based film producer Andrew Morgan, who says the impact of the global fashion industry and the outsourcing of cheap labour can no longer be ignored. Morgan believes this is a turning point for the industry, and rather than solely condemning it, he is interested in exploring viable solutions and alternatives.

With experts including Livia Firth, creative director of UK-based consultancy Eco-Age; Safia Minney, chief executive of ethical fashion brand People Tree; and Carme Artigas, fashion designer and professor at the Fashion Institute of Technology in New York, the film looks set to do for fashion what Robert Kenner’s documentary Food Inc did for the food industry.

The inspiring and captivating trailer (below) has caught our attention and we’re really excited about seeing the final film. See Eco-Ethical-Sustainable and The Outsiders for more on why this is such an important topic for brands to consider.