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Brief Published: 3 Sep 2013

Singapore’s First Fashion-Film Exhibition

Extra

Singapore is to host its first ever fashion-film exhibition in association with the British Council. Showcasing more than 20 films, the event will offer an insight into the filmmakers, stylists and designers who pioneered the medium of fashion film.

Dressing the Screen: The Rise of Fashion Film is an official fringe event to Singapore’s Digital Fashion week and will run for four weeks prior to the event. Designers and filmmakers showcased in the exhibition include young British artist and illustrator Quentin Jones, UK designers Vivienne Westwood and Henry Holland, and ShowStudio’s Nick Knight. Featured material ranges from early pre-digital offerings from cult 1960s designers Ossie Clark and Zandra Rhodes, to the most forward-thinking progressive clips from Swedish fashion photographer Solve Sundsbo and experimental Eindhoven-based designer Bart Hess.

The exhibition has previously been held in China, Bosnia and the Philippines, and will continue to tour internationally after Singapore. New additions to the Singapore edition include a section entitled The Female Gaze, which looks at the female form in film, along with another area entirely dedicated to Narrative & Innovation. Workshops and screenings make for an interactive experience that focuses on the increasing importance of the moving image within the field of fashion.

Digital Fashion Week Singapore is now in its second year and allows viewers around the world to instantly shop and pre-order directly from the runway, with this year’s edition focusing on Singapore’s connection to the British fashion industry.

See Catwalk to Closet in Anywhere Retailing for a detailed look at the new era of shoppable runways, and the New Branding Lessons from the Catwalk for more on the evolution of the fashion show.

Dressing the Screen: The Rise of Fashion Film opens to the public on September 28.

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