Adidas: Sport Infinity Recycling Programme
Adidas has launched a three-year materials research initiative called Sport Infinity, which seeks to create a more efficient way of recycling sportswear.
Funded by the European Commission, the project will look at how sports goods can be broken down and remoulded with scrap material from various other industries to produce new products. It will lead the development of a three-dimensional "super-material" that can be endlessly restyled using a waste-free and chemical adhesive-free process.
Football players will be able to constantly reimagine and recycle their products using the inexhaustible new material. As football boots will be made without adhesives, they can be remoulded again and again to suit the wearer's needs, allowing for greater customisation for personal specifications.
Adidas is generating excitement around the project by suggesting scraps from Argentine footballer Lionel Messi's old boots can be recycled into new boots. In the future, football boots could contain everything from carbon used in aircraft manufacturing to fibres from boots that scored in the World Cup.
Read about how other brands are implementing recycling programmes to close the sustainability loop in Resource. For further analysis, see Sustainable Futures Update and Designing Out Waste: Sustainable Production.