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Brief Published: 7 Feb 2014

Topshop x Adidas Originals

Global sportswear brand Adidas is launching a collaborative collection with British retailer Topshop, consisting of 20 activewear-inspired pieces.

Topshop x Adidas Originals will see some of the iconic Adidas pieces reimagined with new prints and fabric combinations. The collaboration aims to offer a more feminine take on sportswear classics such as the Adidas Originals’ Superstar trainers and hooded sweatshirts. Some of the prints are inspired by London landmarks to reflect Topshop’s UK heritage.

This is yet another example of the growing demand for stylish, contemporary activewear that isn’t confined to the gym. Swedish high-street brand H&M also recently tapped into the trend with the release of its new sportswear collection. It has also outfitted the Swedish athletes partaking in the Winter Olympics.

The Topshop x Adidas Originals collection will launch in Topshop stores in the UK, US, and 64 other international locations on March 20.