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Brief Published: 6 Mar 2017

Ford’s Expedition SUV Targets Gen X

Ford 2018 Expedition

US automaker Ford launched a sports utility vehicle (SUV) designed for Gen X consumers at the Chicago Auto Show this month (February 11-20). The 2018 Expedition is lighter and more spacious than the manufacturer's previous SUVs and includes 40 new features.

Live TV streaming and a wi-fi hotspot that can support up to 10 devices simultaneously are among the most notable additions. The streaming system works via two eight-inch screens located in the back of the front-seat headrests. Users can select programming thanks to Ford's partnership with Slingbox, a TV-streaming media device made by US tech company Sling Media.

Available from Autumn 2017 at prices ranging from $47,000 to $80,000, the Expedition is also the first of Ford's vehicles to include a built-in charging pad in the front console for devices with wireless charging.

While automakers have previously created SUVs targeting baby boomers (aged 53 to 71) and millennials (aged 21 to 36), this car is aimed at Gen X parents (aged 37 to 52), who tend to have more children and more disposable income than the other two segments.

SUVs are the fastest-growing auto segment worldwide, and the global market will surpass 21 million units by 2020 (Global Industry Analysts, 2015). For more on the latest vehicle launches and key trends affecting the auto industry, see CES 2017: Automotive and North American Intl. Auto Show 2017.