We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 8 Oct 2021

Foundermade 2021: Three Beauty & Wellness Trends to Watch

Extra
Swair

At this year’s digital Foundermade Future of Beauty & Wellness Summit (September 23), brands focusing on natural ingredients took the stage. As we cope with pandemic stress, new products target wellness-craving consumers with self-care solutions, addressing skin, sleep and hair issues.

  • Culinary-Level Extracts: Beauty brands are embracing products with food-inspired ingredients. San Francisco-based CoZi Skincare’s blueberry cream targets fine lines and wrinkles with green tea and blueberry oil. Canadian skincare line Teal N Bronze’s Java Jazz body butter, made of hand-crafted coffee oil and cinnamon bark oil, improves blood circulation, leading to a more toned muscle appearance. See Essential Oils for more on their trending role in beauty. 
  • Herbalism’s Spotlight: CBD has been a standout beauty ingredient since 2019 (see Beauty’s CBD Rush); brands at Foundermade continue to leverage the compound’s appeal. Vermont CBD brand Pure + Planted sources its hemp from local farmers, ensuring high-quality, handpicked ingredients. Its starter kit includes three distinct ways to consume CBD – ideal for first-time users curious about different formats. LA CBD brand Vivi Naturals uses nano CBD (for quick absorption) in its wellness gummies, which combat stress and boost energy.
Extra
Cozi Skincare
Extra
Teal N Bronze
Extra
Pure + Planted
  • Upgraded Self-Care: NYC-based haircare brand Swair showcased its showerless shampoo – which, unlike dry shampoo, actively cleans without leaving a residue or stripping the hair of natural oils. By replacing traditional shampoo with showerless shampoo twice a week, Swair estimates at least 312 gallons of water a year could be saved, attracting sustainably minded consumers. For more on the reduction of water in beauty, see March’s Beauty Sustainability Round-Up
  • Sleep Care: Northern California-based start-up Nodpod showcased its weighted sleep mask. With four microbead pods, the strap-free mask applies gentle pressure, promoting restful sleep. For more on the role of beauty and wellness products in the consumer’s quest for better sleep, see The Beauty Sleep Opportunity.
Extra
Swair
Extra
Nodpod
Extra
Nodpod
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS