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Retail

Empathetic Brand Engagement

Acutely aware of an increasing level of beyond-mainstream needs, smart brands are implementing empathetic engagement strategies – from senior-friendly store designs and initiatives aimed at easing the strains of modern family life, to services (including adjustable e-comm sites) sensitive to physical impairment or mental health issues.

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Published:
29 Jun 2017
BY: Marta Mąkolska
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