Google has patented an innovative wearable fragrance device that emits a deodorising scent when the user begins to sweat. The patent nods to a wider focus on wearables and handheld digital devices in the beauty industry.
Targeting sports-driven and on-the-go consumers, this technologically advanced, digital deodorant features an activity sensor, which responds to physical movement, a rise in temperature and moisture. On activation, a fragrance is emitted and distributed around the body by micro fans.
A warning will be sent to the user before any fragrance is released, giving them the opportunity to turn it off should they not want or require it – for example, in a busy gym or on public transport.
The device will also be web-enabled to connect with social networks and GPS data to suggest different routes to take if the wearer is concerned about their body odour offending other people.
Although the patent doesn’t confirm the launch of this product, it joins the ranks of concept projects such as Sensor Salon by US-based designer Jenny Rodenhouse, which embeds connective tech into false nails; and Blinklifier by Katia Vega, which digitally enhances make-up and beauty accessories.
Exploration into digitising scent, however, has already resulted in products that transport and deliver scent via smartphone. From Japan, Scentee is a plug-in scent cartridge for the iPhone, which releases scent when users receive messages or calls, while in the US, oNotes allows users to send scent messages through a standalone device.
Digital technology will continue to offer up solutions and exciting new avenues for the beauty industry. See our Industry Trend Rethinking Beauty: Digital Worlds for more.
For more on digital scent and sensory exploration, see Sensory Science.