We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Co-opetition: Frenemy-Based Brand Building

Covid-19 has compelled brands to show consumers new levels of solidarity to prove their worth, to the extent of buddying up with business rivals for the greater good. From reconciliations for topical campaigns to rivals forming co-dependent collectives – straddling fast food, high fashion, tech and more – we spotlight the best retail and marketing ‘frenemy’ initiatives.

Not yet a member?

Stylus membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you. Discover what you can achieve by becoming a member.

Tell me more

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS