A study from global job networking site LinkedIn and US employment agency Imperative has found that global workers who feel a sense of purpose in their jobs have higher profits, better job satisfaction and higher rates of success. Highlights from the report, released earlier this week, include:
- Demographic View: Globally, some 48% of boomers (aged 51 and over) felt a sense of purpose in their job, whereas only 38% of gen X (aged 36-50) and 30% of millennials (aged 18-35) felt the same way.
- Purpose Brings Profit: Some 85% of companies with a clearly articulated and understood purpose showed positive growth in the past year. Conversely, 42% of companies that were not purpose-led showed a drop in revenue.
- Boosted Job Satisfaction: Almost three in four (73%) people who felt that their work was meaningful, either to themselves, their companies or the community, were satisfied with their jobs, compared to 64% of those who were not purpose-oriented.
- Better Performance: People who felt a sense of purpose at work experienced 64% higher levels of fulfilment. Meanwhile, 50% were more likely to be in a leadership position and 47% were more likely to act as promoters for their employers.
For insight into brands’ fresh approaches to digital innovation based on the purpose economy, precision medicine and the neuroscience of disruption, read Idea Pioneers: YOTM 2016. To learn about how corporate social responsibility has grown, see Doing Good. Alternatively, read more about how employee attitudes are shifting in Work Reimagined.