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Brief Published: 27 Jan 2012

Apartment 58: Creative Work and Play

Extra

Apartment 58, which launches next month in London’s Soho district, promises to offer urban creatives a brand new take on the work/play theme. Founded by hospitality and entertainment entrepreneurs Ronald Ndoro and Alan Gerald Grant, the new concept mixes the exclusivity of a members-only club with high-tech workspaces to encourage inter-disciplinary networking.

Designed by London-based art director Mia Wallenius and Finnish artist Klaus Haapaniemi, the space blurs the boundaries between socialising and networking with a relaxed, homely aesthetic. Both the cocktail bar and individual member apartments – which can be used for work, meetings, or events – have been decorated in hues of warm chocolate, amber and purple, dotted with vintage furniture and decorative objects.

Membership is restricted to those working in the creative industries, and each member will be given an exclusive key allowing them to enter the workspace any time they want. This key also doubles as a charge card – the preferred currency in the building.

Apartment 58 will launch two more locations in London this year (destinations to be confirmed), with plans to follow up in Paris, Milan, Berlin, New York and Mumbai by 2015.

Apartment 58 

Klaus Haapaniemi Design Studio 

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