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Brief Published: 27 Jun 2013

Tom Ford’s Make-Up for Men

Extra

American designer Tom Ford is to launch a men’s grooming line this autumn called Tom Ford for Men, with products including bronzing gel and concealer set to be part of the range. This latest grooming venture (he already has a women’s beauty line) was announced last week during Ford’s presentation at London Collections: Men. 

The skincare and grooming range will incorporate a moisturiser, cleanser, eye cream and mud mask, along with the aforementioned make-up products and two new fragrances. If the line is to follow in the footsteps of his women’s beauty range, launched in 2011, price points look set to be at the top end of the beauty market.

Look out for our Male Groom Boom report from the US, going live tomorrow, for more on this developing market.

Tom Ford

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