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Outdoor Lifestyle 2019: Fashion Inspiration

As destination wear continues to enjoy healthy sales growth, the overall market for outdoor lifestyle apparel is set to hit $21.6bn this year – a 23% lift from 2015 (EOG, 2016). Inspired by our Fashion Forecast Weathered Land, we look at how preoccupations with the weather, climate change and adventure pursuits filter into a pragmatic and nature-inspired aesthetic for Outdoor Lifestyle 2019.