We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Media & Marketing

Charity Marketing’s Tech Evolution

We explore how charities can reach new audiences through social, mobile, VR, AR and outdoor channels, with a focus on strategies for smaller organisations without the budgets for major campaigns.

Share:
Published:
8 Aug 2017
BY: Susie Sell
DOWNLOAD PDF
RELATED REPORTS
Branding Change: Lessons from New Disruptors
Branding Change: Lessons from New Disruptors Lessons from New Disruptors Cult brands like LaCroix and Milk Makeup are disrupting established markets. We define key directives for all brands from disruptors' brand-growth toolboxes. 
Media & Marketing
Advertising & Branding
28 Jun 2018
Domino’s Fixes Potholes in Pizza Protection Scheme
Domino’s Fixes Potholes in Pizza Protection Scheme Domino’s Repairs the Extra Mile Fast-food chain Domino's is being a bit extra with a new roadworks initiative that ensures a safe final mile for its takeout pizzas – drawing branded attention to US infrastructure issues in the process.
Media & Marketing
Advertising & Branding
14 Jun 2018
Samsung’s Predictive Text Improves Depression Support
Samsung’s Predictive Text Improves Depression Support Samsung Improves Depression Support Samsung has partnered with global creative agency BBDO to develop a predictive text tool that helps users communicate with people suffering from depression.
Media & Marketing
Digital Culture
22 May 2018
D&AD Awards 2018
D&AD Awards 2018 D&AD Awards 2018 The 56th D&AD Awards and Festival in London (April 25-26) highlighted outstanding work in design and advertising. The Black Pencil Award – specially reserved for groundbreaking work – was given to three honorees this year. We highlight the innovative strategies behind their campaigns, as well as related winners from other categories.
Media & Marketing
Advertising & Branding
02 May 2018
Audi’s Open-Source Safety Code
Audi’s Open-Source Safety Code Audi’s Open-Source Safety Code To counter the use of mobile devices while driving, German luxury car manufacturer Audi partnered with Swedish digital agency Åkestam Holst to create the Audi Safety Code, a tool that analyses visitors’ GPS data and blocks access on devices traveling over 20 km/h.
Media & Marketing
Advertising & Branding
05 Jan 2018
VIEW ALL Reports
2018: Look Ahead - Media & Marketing
2018: Look Ahead - Media & Marketing 2018: Media & Marketing The idea of what a brand is will go through a huge transformation in 2018. Facing increasing threats from ad blocking, automation and the domination of Facebook, Google and Amazon, brands will embrace new roles, new partners and new visions in a bid to capture consumer attention and loyalty.
Media & Marketing
Insight & Innovation
Updated 04 Dec 2017
Tackling Taboos
Tackling Taboos Tackling Taboos We are experiencing a cultural moment for not keeping silent about typically taboo or under-represented issues. Brands should be seizing on this opportunity to be bolder and braver, as tapping into these conversations will fuel better engagement.
Media & Marketing
Advertising & Branding
29 Nov 2017
VR Recreates Memories in The Wayback
VR Recreates Memories in The Wayback VR Recreates Memories A new UK virtual reality project called The Wayback aims to help people with dementia and Alzheimer's. Launched via Kickstarter, it recreates key events from the past as a way to boost personal memories of those moments.
Media & Marketing
Digital Culture
23 Nov 2017
Creating Shared Value: Sustainability Marketing
Creating Shared Value: Sustainability Marketing Sustainability Marketing Renewed consumer concern for sustainability issues is encouraging a bolder approach from major brands like Nestlé and Marks & Spencer. We highlight brands that successfully access the big narratives of sustainability and explore how they communicate authentic commitment to a healthier planet.
Media & Marketing
Advertising & Branding
14 Nov 2017
Free the Bid: HP Supports Female Directors
Free the Bid: HP Supports Female Directors HP Supports Female Directors Free the Bid – an American advertising industry initiative aiming to level the playing field for female directors – just celebrated its first anniversary by expanding into Australia.
Media & Marketing
Advertising & Branding
10 Nov 2017
Making Brands Indispensable: Incite 2017
Making Brands Indispensable: Incite 2017 Making Brands Indispensable At the Incite Brand Marketing Summit in New York, marketers from brands including KFC, American Express, Chobani and Under Armour discussed how they're winning audiences' attention. Themes included 'branded everything' (colonising new places and spaces), content that solves consumer problems, supercharging creative testing, and doubling down on brand values.
Media & Marketing
Advertising & Branding
02 Nov 2017
Retail Halloween Activations 2017
Retail Halloween Activations 2017 Retail Halloween Activations 2017 Consumer spending on Halloween continues to rise, with 2017 predicted to reach new heights. In the US, 179 million consumers  are predicted to spend $9.1bn (up 8.3% from 2016’s $8.4bn – NRF, 2017), while a record figure of approximately £320m ($420m) is anticipated to be spent on Halloween goods in the UK (Mintel, 2017). 
Retail
Advertising & Branding
31 Oct 2017
Mipcom: Facebook Secures Hit TV Show
Mipcom: Facebook Secures Hit TV Show Mipcom: Facebook Buys Hit TV Show At the annual international television marketplace Mipcom in Cannes (October 16-19), traditional broadcasters sealed partnerships with social platforms to diversify distribution.
Media & Marketing
Media & Entertainment
25 Oct 2017
Starbucks’ Storytelling Success
Starbucks’ Storytelling Success Starbucks’ Storytelling Success Starbucks has launched the second season of its documentary series Upstanders, featuring stories of "extraordinary courage in unexpected places". The 11 short films cover issues such as immigration, racism, drug abuse and poverty by focusing on "untold stories of courage and extraordinary acts happening across communities in America today", according to Howard Schultz, Starbucks' executive chairman.
Media & Marketing
Advertising & Branding
13 Oct 2017
Condé Nast’s LGBTQ Community Incubator
Condé Nast’s LGBTQ Community Incubator Condé Nast's LGBTQ Platform Global media giant Conde Nast has just announced the launch of Them – a digital media and community hub for the LGBTQ community.
Media & Marketing
Media & Entertainment
05 Oct 2017
State of Mobile: Augmented Reality Special
State of Mobile: Augmented Reality Special State of Mobile: AR Special With the launch this month of Apple's ARKit and Google's ARCore frameworks, augmented reality is set to become embedded in consumer mobile behaviour. AR has the potential to deepen brand engagement with consumers, reveal new kinds of behavioural insights, and drive users from smartphone to store.
Media & Marketing
Digital Culture
07 Sep 2017
Adidas & Pharrell Williams: Tennis Community Work
Adidas & Pharrell Williams: Tennis Community Work Adidas' Tennis Community Work With their Don't Be Quiet Please campaign, Adidas and musician collaborator Pharrell Williams have found a quite literal way of elevating local community voices during the US Open tennis tournament.
Media & Marketing
Advertising & Branding
05 Sep 2017
Humanitarian Design Solutions
Humanitarian Design Solutions Humanitarian Design Solutions As depicted in Creativity for Crisis: Humanitarian Innovation, a number of designers are turning their attentions to the refugee crisis. This approach is echoed in the shortlist for The Design Museum’s Designs of the Year competition with several nominated projects offering practical support to refugees and those in precarious living situations.
Product Design
Product Innovation
01 Sep 2017
Pop Culture Infographic – The Five 'E's of Gen Zee
Pop Culture Infographic – The Five 'E's of Gen Zee Pop Culture Infographic Stylus' Five 'E's of Gen Z infographic reveals the key pop-cultural drivers behind Gen Z (age 8 - 22) behaviours, attitudes and consumption habits.
Media & Marketing
Consumer Attitudes
22 Aug 2017
Orii: Smart Ring Helps People with Disabilities
Orii: Smart Ring Helps People with Disabilities Smart Ring Helps Disabled People Hong Kong tech start-up Origami Labs is developing a ring called Orii that lets people with sight or hearing loss control their smartphones using their voice.
Consumer Lifestyle
Science & Technology
31 Jul 2017
P&G: Promoting Social Awareness
P&G: Promoting Social Awareness P&G: Promoting Social Awareness FMCG giant Procter & Gamble (P&G) has released an ad chronicling Black mothers having to talk to their children about racial bias.
Media & Marketing
Advertising & Branding
28 Jul 2017
Microsoft's App Narrates World for Blind People
Microsoft's App Narrates World for Blind People Microsoft's App Helps Blind People Microsoft and the University of Amsterdam in the Netherlands have designed a talking-camera app that describes the world for the visually impaired.
Consumer Lifestyle
Health & Wellness
24 Jul 2017
Retail Platform Reframes Autism
Retail Platform Reframes Autism Retail Platform Reframes Autism Echoing initiatives detailed in Empathetic Brand Engagement, new lifestyle website Wolf + Friends caters to parents of children with autism and other special needs by linking to a selection of need-appropriate yet aesthetically appealing products from both chains and independent retailers. 
Retail
Store Concepts
21 Jul 2017
Compassion Culture: Embracing Empathy
Compassion Culture: Embracing Empathy Compassion Culture A backlash against several trends – including hate speech and acts, as well as a digitally driven decline in the ability to relate face-to-face – is spurring a new drive to cultivate and inspire empathy and compassion.
Consumer Lifestyle
Consumer Attitudes
17 Jul 2017
Designing for Alzheimer's Patients & Carers
Designing for Alzheimer's Patients & Carers Designing for Alzheimer's Patients Industrial design students from New York’s Pratt Institute have worked with medical experts, caregivers and patients to develop products that will improve the day-to-day lives of people who have Alzheimer’s disease.
Product Design
Product Innovation
13 Jul 2017
Toyota’s Robot Helps Disabled Veterans
Toyota’s Robot Helps Disabled Veterans Toyota’s Robot Helps Veterans Paralysed US Army veteran Romulo Camargo is the first person in North America to trial Japanese automaker Toyota's Human Support Robot.
Consumer Lifestyle
Science & Technology
11 Jul 2017
Cyberdelics: VR Psychedelics for Empathy
Cyberdelics: VR Psychedelics for Empathy VR Psychedelics for Empathy Virtual reality (VR) installations allowed people to experience the empathetic effects of psychedelic drugs at this year's Breaking Convention – a conference on psychedelic consciousness held at London's University of Greenwich (June 30 to July 2).
Consumer Lifestyle
Science & Technology
05 Jul 2017
Cannes Lions 2017
Cannes Lions 2017 Cannes Lions 2017 The conversations at this year's Cannes Lions International Festival of Creativity revolved around automation, inclusivity and how to market to layered identities. We highlight the most forward-looking insights and innovation strategies from the event.
Media & Marketing
Advertising & Branding
04 Jul 2017
Cannes Lions 2017: Inclusive Innovation
Cannes Lions 2017: Inclusive Innovation Cannes 2017: Inclusive Innovation Equality, inclusivity and empathy were the words that shaped the agenda at this year's Cannes Lions festival. We share the diversity directions that every brand needs to embrace to stay relevant in a world where identities are becoming more complex than ever.
Consumer Lifestyle
Cannes Lions 2017
04 Jul 2017
Amazon Unveils Ethical Initiatives
Amazon Unveils Ethical Initiatives Amazon Unveils Ethical Initiatives Tapping into the growing trend for adopting a more understanding brand perspective (see Empathetic Brand Engagement), Amazon has launched two initiatives to bolster its wider ethical credentials. 
Retail
Insight & Innovation
30 Jun 2017
Empathetic Brand Engagement
Empathetic Brand Engagement Empathetic Brand Engagement Acutely aware of an increasing level of beyond-mainstream needs, smart brands are implementing empathetic engagement strategies – from senior-friendly store designs and initiatives aimed at easing the strains of modern family life, to services (including adjustable e-comm sites) sensitive to physical impairment or mental health issues.
Retail
Store Concepts
29 Jun 2017
Diversity Outlook Scenario
Diversity Outlook Scenario Diversity Outlook Scenario How will today's innovations evolve to shape future lifestyles? In our Diversity Outlook update, we draw on our previous reporting to uncover the shifts in behaviours, attitudes and values that will create new opportunities for brands by 2030.
Consumer Lifestyle
Insight & Innovation
26 Jun 2017
Diversity Outlook 2017/18
Diversity Outlook 2017/18 Diversity Outlook 2017/18 Diversity Outlook captures the nuances of diversity's shifting definitions, showing brands how to embrace an ethos of inclusivity. We unpick evolving consumer views on gender, age, sexuality, race, body positivity, culture and physical and mental disability, identifying the products, services and engagement strategies that resonate most.
Stylus
Innovation Platform
26 Jun 2017
Instagangs: Design for Purpose
Instagangs: Design for Purpose Instagangs: Design for Purpose From philanthropic endeavours and sports-recovery aids, to therapeutic apparel and repurposing waste, these top five brands and designers are anticipating a universal future by bringing responsible design to the fore, and finding real solutions to real problems.
Fashion
Fashion Lifestyle
14 Jun 2017
Axe Tackles Toxic Masculinity
Axe Tackles Toxic Masculinity Axe Tackles Toxic Masculinity US deodorant brand Axe continues its mission to reframe masculinity for a more diverse world (see The Art of Rebranding) with its new Is It OK for Guys To? campaign.
Media & Marketing
Advertising & Branding
18 May 2017
US Women & Representation: Divergent Views
US Women & Representation: Divergent Views US Women & Representation A study by US-based media and entertainment company A&E Networks has found that 44% of American women don't see themselves adequately depicted in TV shows, movies and advertising.
Consumer Lifestyle
Consumer Attitudes
04 May 2017
Diversity Outlook: The Consumer of 2030 Infographics
Diversity Outlook: The Consumer of 2030 Infographics Diversity Outlook Infographics How will today's innovations evolve to shape future lifestyles? In our Diversity Outlook infographics, we draw on our previous reporting to uncover the shifts in behaviours, attitudes and values that will create new opportunities for brands by 2030. Read the full report here.
Consumer Lifestyle
Insight & Innovation
01 May 2017
Marketing to Divided America
Marketing to Divided America Marketing to Divided America America's partisan and cultural divides are deeper than ever. As politics pervades pop culture and once-neutral topics become charged, how can brands successfully play across red and blue sensibilities while keeping culturally relevant?
Media & Marketing
Advertising & Branding
25 Apr 2017
Marketing to LGBTQ Consumers
Marketing to LGBTQ Consumers Marketing to LGBTQ Consumers The LGBTQ community is estimated to consist of 450 million people globally, with 80 million in China alone. More people are identifying as LGBTQ and are demanding new ways to engage with brands. We explore the attitudes and drivers of this diverse segment of the global population, and identify key strategies marketers can use to approach them.
Media & Marketing
Advertising & Branding
11 Apr 2017
2016 Glaad Report Shows Record Levels of Diversity
2016 Glaad Report Shows Record Levels of Diversity 2016 Glaad Report: Diversity Gains The latest findings from US media monitoring organisation Glaad's annual Where We Are on TV report show that the 2016-17 TV season features record numbers of LGBTQ characters.
Media & Marketing
Media & Entertainment
04 Nov 2016
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS