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Brief Published: 3 Mar 2016

Future Customisation: Coded_Couture, NYC

Work of Ying Gao at Coded_Couture, Pratt Institute, NYC

The Gallery at New York’s Pratt Institute is hosting Coded_Couture, a new exhibition that embraces coding as the ultimate design tool for customised clothing. Featuring the work of 10 international designers, it showcases garments and accessories that seamlessly integrate new technologies such as biometrics and augmented reality.

Curated by Ginger Gregg Duggan and Judith Hoos Fox of US agency c2 CuratorSquared, the exhibition is organised around four themes: biological, cultural, psychological and synergistic. The duo says each piece reaches beyond mass-customisation options such as pattern or colour selection to create items that are deeply personal to the wearer.

One standout piece, a jacket by Cedric Flazinksi of French art collective Normals, incorporates augmented reality. It works with an accompanying mobile app to project customisable images onto the garment based on the wearer’s Twitter history.

Coded_Couture is on display until April 30 2016, and is just one of a series of events exploring fashion’s relationship with technology this year. In May, New York’s Met Museum will host Manus x Machina: Fashion in an Age of Technology, which investigates the contrast between extensive handiwork and machinery in an evolving fashion industry.

For more on technology’s integration into fashion, see Game Changers: Decoded Fashion, Knyttan x Christopher Raeburn, Fabric Futures: 3D Printing, Skinterface: Feeling VR and Reality Editor.