In this episode, Stylus' US editor Emilia Morano-Williams discusses gut health, and learns why consumers are clamouring for products and advice on supporting their microbiomes. With Lisa & Alana Macfarlane – founders of The Gut Stuff, and Laura Swain – Food & Beverage editor at Stylus.
Guests on this Episode
Lisa & Alana Macfarlane are the founders of The Gut Stuff, a platform for educating people about gut health. The Macfarlane twins started the site after taking part in the TwinsUK research at King's College London, where they discovered they shared only 30-40% of the same microbiota. Since then, they've worked with an expert team of scientists, nutritionists, dietitians and doctors to make gut wellness more accessible. The duo have also just published their first book.
Laura Swain is Editor, Food & Beverage and Travel & Hospitality at Stylus.
Episode Discussion Points
- Why is gut health such an important topic? [0:59]
- How the conversation around gut health has changed over the years [5:42]
- How does the microbiome in our gut impact the immune response? [8:22]
- Can diet improve mood and alleviate stress? [11:08]
- How to communicate complicated wellness information to consumers [14:00]
- How can brands take a more proactive role in wellness education? [18:04]
- How will the gut health conversation evolve in the next few years? [21:48]
"The widespread use of probiotics could result in 2.2 million fewer antibiotic prescriptions, 54 million fewer annual sick days, and $919m in avoided annual productivity issues." [10:28]
"I think the majority of people see [digestive health] as more clinical, and then they see gut health as talking about the microbiome in general. And actually, these two camps should be given very different advice and be sold different products. I think that is where a lot of the confusion comes [from]." [14:24]
"We need to have [a] broad range of businesses go: right, we all agree, as businesses, big and small, that an education piece has to happen, before consumers know how to interact with these products or to think about them in a way that isn't binary." [18:33]