Date:Tuesday, June 25, 2019

CBD has burst onto the consumer scene, promising to soothe nerves, erase insomnia and even improve your sex life – but what is it and how can brands harness its moment? Here to answer this question, via our latest Future Thinking podcast, is Marisa Schwab, co-founder of CBD wellness brand The Chillery, and Emilia Morano-Williams, our US trends reporter and resident CBD expert.

Here to answer this question, via our latest Future Thinking podcast, is Marisa Schwab, co-founder of CBD wellness brand The Chillery, and Emilia Morano-Williams, our US trends reporter and resident CBD expert.

“We’re seeing a rise in what’s being called the anxiety economy,” Emilia says. “People are looking for a way to calm down, and CBD is giving them a means to do it.”

Which areas, then, are ripe for innovation?

“Right now, it’s just a wild west,” Emilia adds. “People are running to see what they can do. One train of thought is that CBD is going to become a vitamin, and so we should just try to infuse it in everything.

“One space we’re following very closely is how CBD is giving a platform to so many broader issues, like mental health, women’s health, and helping alleviate the opioid crisis.”

Intrigued? Listen to the podcast in full:

 

Like what you hear? Don’t forget to subscribe to future episodes.

< Back to all posts