Date:Tuesday, September 10, 2019

How can brands tap into the consumer desire for artifice and illusion, and how does this desire marry with the pursuit of authenticity?

This is the question we attempt to answer in the latest episode of our Future Thinking podcast, where our head of Retail Katie Baron is joined by BBH head of strategy Ben Shaw.

Up for discussion: how brands can engage potential customers, when potential customers’ identities are morphous; the coming together of niche spaces and deep personalisation; and the incredible potential of moving beyond advertising.

 

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