Date:Tuesday, October 15, 2019

How can brands generate authentic experiences for hyper-diverse audiences?

This is the question host Christian Ward puts to our two panellists this week: Kate Johnson, our senior editor of Consumer Attitudes & Technology, and Nafisa Bakkar, co-founder of Amaliah – a content platform dedicated to amplifying the voices of Muslim women.

From minority groups swiftly becoming majorities to brands understanding lived experiences, their discussion is a fascinating one:

 

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