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Brief Published: 17 Feb 2012

Gif Fashion Photo Shoot


Tapping into the current resurgence of the Gif (Graphic Interchange Format) on the visual, digital landscape, global urban lifestyle and fashion magazine Vice has recruited UK-based fashion photographer Josh Greet for an animated Gif photo shoot for its Vice Style blog. 

The resulting shots reference a classic urban street style and take on a 3D quality, as models and scenes seem to pivot rapidly from side to side. The hypnotic quality of the Gifs succeeds in drawing the attention of the viewer.

In an interview with Vice Style, Greet suggests that the Gif file is underrated and is having a nostalgic comeback as a result, with creative digital natives enticed by the ease with which they can be created. “Social networking has allowed kids to express themselves using Gifs instead of words,” he says. “People are really trying to push the creative boundaries of the Gif.”

For brands looking to branch further into digital and mobile media, the animated Gif, as viewed here, can offer creative and yet still budget solutions for commercial endeavours where a standout message is needed.

For more on creative Gifs, see Morphing Gif, The Gif - An Exhibition, The Glossy .Gif and our recently published Glitch Graphics report.