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Brief Published: 14 Feb 2014

Tesco Teaches Kids About Food

Tesco’s Farm to Fork initiative

UK supermarket giant Tesco has launched the Eat Happy Project in a bid to educate British children about the food they eat.

The initiative will begin with a £15m programme called Farm To Fork, which launches this month. The scheme will enable up to one million primary-school kids to go on educational trips to farms, factories and supermarkets, so they can find out where food comes from, and how it is processed. It will also train 700 staff to assist with running the programme.

Chris Bush, Tesco UK managing director, said: "Working closely with teachers, our suppliers and a number of partners including the Children's Food Trust, we want to help make the relationship primary school kids have with food better, and that's the aim of the Eat Happy Project."

The second phase of the project will involve in-store cookery classes for kids, working in collaboration with the Children's Food Trust.

For more on the changing role of the grocery store, see Evolution of the Supermarket, part of our Future of Food Industry Trend. For more on the rise of 'Koodies' (kid foodies), see Gastrokids.